We book qualified demos with your ideal buyers.
For B2B companies that sell by demo. We find the buyers in your market who are ready to talk now, reach them with a message that fits their situation, and put the meeting on your calendar. You keep the revenue system we build.
Example week. Roles and industries are illustrative.
VP Sales, logistics software
Thursday, 10:00 am
qualified calls in 2 months
Aedanu Marketing
qualified calls in the first month
DigitHelp
Your buyers aren't ignoring you. They're ignoring the same email everyone else sent.
- Everyone sends the same message.Same list, same template, same "quick question". Your buyers learned to delete it without reading.
- The right moment goes unseen.Buyers are ready at specific times: a contract up for renewal, a tool they're replacing, a question they ask in a community. Your team doesn't see those moments.
- A past vendor sold you volume.A lot of emails went out. The few calls that came back weren't people you wanted to talk to.
- Your reps build lists instead of selling.Every hour spent researching accounts is an hour they're not on a call.
How it works
The signals change with every market, so the system is built around your buyers, not a template.
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1
Find the moment
We map who buys from you and the signs they show when they're ready. Then we track the companies in your market that show them.
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2
Write for the situation
Each buyer gets a message about what's happening on their side, written so it reads like it came from a person.
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3
Test and keep the winner
We run several angles at once, watch which ones book demos, and put the budget behind those.
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4
You take the demo
Qualified buyers land on your calendar. Your team does what it does best: the call.
Illustrative example. Signals, messages and results differ for every market.
What stays with you
The system is built in your name and your tools. It's yours.
Buyer lists
Companies and decision makers that match your ideal customer, with the reason each one is on the list.
Buying signals
The signs that tell you a company in your market is ready to talk, and where to find them.
Messages that worked
The angles and sequences that booked demos, and the ones that didn't.
Sending setup
The domains and inboxes the campaigns run on.
Illustrative example.
Is this for you?
A good fit
- You sell B2B, through a demo or a sales call
- You have 20 or more employees
- A customer is worth $10,000 a year or more to you
- You're already selling and someone on your team can take the calls
Not a fit yet
- You don't have your first paying customers
- Buyers sign up on their own without talking to anyone
- Your average deal is small
- Nobody is free to run the demos we book
Your options
You pay for demos, not for effort.
A small setup to build the system. After that, you pay for each qualified demo that shows up on your calendar.
Setup
We define your ideal buyers, find the signals, write the first angles and set up the sending.
Per qualified demo
Before launch, we agree in writing on what counts as qualified. You pay for demos that meet that bar.
Who you'll work with
I'm Joel Schoen. I lead every project myself, and I'm the one you talk to from the first call to the last demo.
I care about one number: demos your team is glad to take. If a campaign doesn't book them, I change it.
Joel Schoen, founder of B2B Leads AI
Questions
What counts as a qualified demo?
We write it down together before launch: the type of company, the role of the person, and that they show up to the call. A demo that doesn't meet it isn't billed.
Why not hire an SDR?
An SDR costs a salary from day one and needs time to ramp up. With us you pay for demos, and the system stays with you if you hire later.
Do you only work with SaaS companies?
No. We work with B2B companies, software or services, that sell through a demo or a sales call. If your buyers expect to talk to someone before they buy, it's worth a conversation.
What do you need from us?
One call at the start to explain who buys from you and why, access to a calendar for bookings, and someone on your team to take the demos.